Sophic Violet Cleanser

The colour is unapologetically violet because when unwanted warmth appears, subtle isn't always useful.
Violet Cleanser combines effective toning with the SOPHIC philosophy that blonde and grey hair still deserves beautiful care.

Its intensely violet pigment helps neutralise unwanted yellow and warm tones, but unlike toning products that focus so heavily on pigment that the hair is left feeling dry, this formula was developed with the condition of the hair firmly in mind.
The result is cooler, brighter-looking blonde or grey hair that still feels soft and cared for.

It is intentionally pigmented, so frequency can be adjusted according to how much toning your hair needs.

What you'll notice: Cleaner, cooler-looking blonde and grey tones without sacrificing softness.

Best for: Blonde, highlighted, lightened, silver or naturally grey hair prone to unwanted yellow or warm tones.

The ritual: Use when warmth begins to appear rather than automatically every wash. Follow with Moisture Conditioner or Treatment if your lightened hair needs additional hydration.