{"title":"OWAY - Organic Hair Care","description":"\u003cp\u003eBorn in Bologna, Italy, Oway blends biodynamic farming with salon-grade science. Each formula is crafted with organically grown, fair trade ingredients — free from parabens, synthetic fragrances, and petrochemicals — for hair that looks beautiful and feels healthy, naturally.\u003cbr\u003ePure ingredients. Conscious rituals. Beautiful hair.\u003c\/p\u003e","products":[{"product_id":"oway-blue-moon-hair-mask","title":"Oway Blue Moon Hair Mask","description":"Colour and shine treatment for cool blonde hair, greys and whites. \n\nRevives the brilliance of cool blonde tones: effectively eliminates unwanted yellow-orange hues, restoring luminosity and clarity to the colour.\nNourishes the hair fiber: provides extreme softness and a renewed shine, leaving hair visibly healthier and silkier.\n\nHow to use. \n\nAfter cleansing and any application of rinse-out conditioner, towel off excess water from the hair. Wear protective gloves and dose the appropriate amount of mask into the palm of one hand. With the fingers of the other hand, gradually take the product and apply it strand by strand, massaging from lengths to ends for a couple of minutes. Comb through to distribute evenly. Leave on for 5-10 minutes, checking visually, then rinse thoroughly. By extending the processing time, the intensity of the reflection increases.\n\nRecommended use:\n- Once a week until the desired shade is achieved.\n- Maintenance: Once every 2 weeks.","brand":"BlewBelle Cornwall Curl Specialist","offers":[{"title":"160ml","offer_id":53874411503943,"sku":"759720M","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/0820\/3847\/files\/Oway_Blue_Moon_Hair_Mask_jar.webp?v=1778173189"},{"product_id":"oway-blue-moon-hair-bath","title":"Oway Blue Moon Hair Bath","description":"No-yellow illuminating hair bath for cool blonde, white and grey hair.\n\nNeutralizes unwanted tones: removes unwanted yellow and golden hues for a cooler, more radiant color.\n• Adds shine and brightness: leaves hair visibly radiant and naturally glossy.\n• Gentle cleansing: removes excess sebum and impurities without weighing hair down.\n• Soft and voluminous hair: leaves hair feeling soft and full-bodied.\n\nHow to use. \n\nOn wet hair, dose the appropriate amount of hair bath into the palm of one hand, and with the fingers of the other hand, gradually take the product. Apply it to the scalp, massaging until a creamy lather forms, and distribute the product through the lengths and ends with your hands. Leave on for about 2 minutes, then rinse thoroughly. If necessary, perform an initial cleansing with another Oway hair bath of your choice.\n\nFor even more effective results, apply BLUEMOON HAIR MASK afterward. It is recommended to alternate the use of bluemoon hair bath with an Oway Care hair bath. \n\nAlways apply with hands wearing suitable gloves.","brand":"BlewBelle Cornwall Curl Specialist","offers":[{"title":"240ml","offer_id":53874411536711,"sku":"576937P","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/0820\/3847\/files\/Oway_Blue_Moon_Hair_Bath.webp?v=1778173086"},{"product_id":"oway-curl-priming-cream","title":"Oway Curl Priming Cream","description":"\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e• Conditions and deeply hydrates: provides intense hydration that nourishes curly hair from roots to ends.\u003cbr\u003e• Smooths curly hair: eliminates frizz, making curls more manageable and controlled.\u003cbr\u003e• Leaves hair soft, elastic, and defined: enhances softness and elasticity for naturally defined curls.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eStyling result: definition\u003cbr\u003eTreating action: ultra-hydration\u003cbr\u003eEffect: natural\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eWith wet hair, work the product from mid-lengths to the ends and style as desired.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eTips:\u003cbr\u003e• Ideal on both wavy and curly hair, for natural diffuser drying\u003cbr\u003e","brand":"BlewBelle Cornwall Curl Specialist","offers":[{"title":"150ml","offer_id":53874411569479,"sku":"F184714","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/0820\/3847\/files\/Oway_Curl_Priming_Cream.jpg?v=1778173350"},{"product_id":"oway-metal-dispenser-pump-240ml-size","title":"Oway Metal Dispenser Pump 240ml size","description":"The Oway Metal Dispenser Pump fits the 240ml size bottles.\n\n\nPurchase once and reuse. \n\n\nA step beyond: With the new stainless steel dispensers, we continue our relentless journey towards a world beyond plastic. A durable and infinitely recyclable material, like the glass bottles that have preserved the richness of our agricosmetic formulas since 2013.","brand":"BlewBelle Cornwall Curl Specialist","offers":[{"title":"Default Title","offer_id":53874411635015,"sku":"341270C","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/0820\/3847\/files\/Oway_Metal_Dispenser.jpg?v=1778174186"},{"product_id":"oway-molding-mist","title":"Oway Molding Mist","description":"Medium\/strong hold ecological hairspray\n\nDefinition and flexibility: shapes hair, leaving it well-defined and flexible.\n• Soft and natural effect: gives hair a soft and natural look.\n• No residue: clean formula that leaves no traces on the hair.\n\nStyling result: flexible hold\nHair treatment action: elasticity-enhancing\nEffect: natural\nHold: medium \/ strong\n\nHow To Use\nShake well before use, vaporise on dry hair at the end of the styling phase.\n\nTips\n• Excellent as a texturising spray at the end of the styling phase, on medium length hair and all textures","brand":"BlewBelle Cornwall Curl Specialist","offers":[{"title":"240ml","offer_id":53874411602247,"sku":"X010056","price":35.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/0820\/3847\/files\/Oway_Molding_Mist.png?v=1778176832"},{"product_id":"oway-sunway-aftersun-body-balm","title":"Oway Sunway AfterSun Body Balm","description":"\u003cstrong\u003e Benefits\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e• Nourishes and restructures the skin after sun exposure: helps repair and regenerate the skin, leaving it soft and smooth after sun exposure.\u003cbr\u003e• Protects against cellular DNA damage: helps preserve the integrity of skin cells, reducing damage caused by UV rays.\u003cbr\u003e• Hinders the formation of free radicals: fights oxidative stress, preventing premature skin aging.\u003cbr\u003e• Provides relief and nourishment to the skin, offering a pleasant refreshing action: soothes and hydrates, giving a pleasant sensation of freshness and well-being.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAfter each sun exposure, dose the appropriate amount of balm into your hands and massage onto clean, dry skin in circular motions until fully absorbed.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOlfactory sensations\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eA fresh and elegant blend that combines notes of Mediterranean citrus with the warm depth of exotic woods. all lightened by subtle background vanilla notes, in a program that protects and nourishes skin and hair during the summer season\u003cbr\u003e","brand":"BlewBelle Cornwall Curl Specialist","offers":[{"title":"150ml","offer_id":53874411667783,"sku":"1876961","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":53874411700551,"sku":"608966L","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/0820\/3847\/files\/756015D4-58B9-4D99-A814-9B950B1306DA.jpg?v=1778177415"},{"product_id":"oway-sunway-aftersun-hair-mask","title":"Oway Sunway AfterSun Hair Mask","description":"\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e• Deeply nourishes and replenishes the hair fiber: restores essential lipids to the hair, providing an intense treatment that leaves it soft and rejuvenated.\u003cbr\u003e• Repairs and seals the cuticles: works on the cuticles, sealing and strengthening the hair structure for a healthier, more protected appearance.\u003cbr\u003e• Adds shine to the hair fiber: enhances the natural shine of the hair, leaving it visibly brighter and silkier.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003eAfter cleansing, dose the appropriate amount of mask into the palm of one hand. With the fingers of the other hand, gradually take the product and apply it strand by strand, massaging from lengths to ends for a couple of minutes. Leave on for 3-5 minutes, then rinse thoroughly.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOlfactory sensations\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eA fresh and elegant blend that combines notes of Mediterranean citrus with the warm depth of exotic woods. all lightened by subtle background vanilla notes, in a program that protects and nourishes skin and hair during the summer season.\u003cbr\u003eIngredients following Agricosmetica® principles\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAqua\/Water\/Eau OZ, Cetearyl Alcohol ND, Myristyl Alcohol ND, Cetrimonium Chloride ND, Calendula Officinalis Flower Extract BD, Adansonia Digitata Seed Oil O, Passiflora Edulis Seed Oil FT, Polymnia Sonchifolia Root Juice ND, Helianthus Annuus (Sunflower) Seed Oil ND, Citrus Aurantium Bergamia (Bergamot) Fruit Oil EO, Citrus Limon (Lemon) Peel Oil EO\/BD, Foeniculum Vulgare (Fennel) Oil EO\/BD, Citrus Aurantium Dulcis (Orange) Peel Oil EO, C13-15 Alkane ND, Behentrimonium Chloride ND, Bis-(Isostearoyl\/Oleoyl Isopropyl) Dimonium Methosulfate ND, Myristyl Lactate ND, Dicaprylyl Ether ND, Lauryl Alcohol ND, Tocopheryl Acetate, Tocopherol ND, Xanthan Gum ND, Isopropyl Alcohol, Glyceryl Laurate ND, Citric Acid ND, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Limonene ND, Linalool ND\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e","brand":"BlewBelle Cornwall Curl Specialist","offers":[{"title":"150 ml Black Aluminim Tin Refillable (Unbranded)","offer_id":53874411733319,"sku":"F245274","price":31.0,"currency_code":"GBP","in_stock":true},{"title":"150ml","offer_id":53874411766087,"sku":"5725113","price":31.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":53874411798855,"sku":"109230X","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/0820\/3847\/files\/Oway_SunWay_Hair_Mask.jpg?v=1778177720"},{"product_id":"oway-twist-n-curl-curly-hair-co-wash","title":"Oway Twist n Curl Curly Hair Co Wash","description":"\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e• Cleanses and conditions in one step: gently purifies curly and frizzy hair, respecting its structure and enveloping it in an intense conditioning action.\u003cbr\u003e• Enhances natural shape and defines medium to intense curls: maintains optimal moisture levels, improving curl definition and hold without weighing it down.\u003cbr\u003e• Boosts elasticity and movement: promotes lively, flexible, and dynamic curls, reducing frizz and leaving hair soft and well-defined.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAfter cleansing, apply to damp hair, focusing on the lengths. Gently massage for 2-3 minutes to enhance absorption, then rinse thoroughly. Repeat if necessary.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDid you know?\u003cbr\u003eCURLY HAIR CO-WASH is recommended for medium to intense curls. For intensive care, approximately once a week, it can be used as a second wash after CURLY HAIR BATH, to deeply cleanse and condition the lengths.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOlfactory sensations\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eA vibrant fusion of bright citrus and enveloping spices: mandarin, bergamot, cardamom, black pepper, nutmeg, coriander, geranium, petitgrain, and patchouli blend into a refined and dynamic balance\u003cbr\u003e","brand":"BlewBelle Cornwall Curl Specialist","offers":[{"title":"240ml","offer_id":53874411831623,"sku":"804655R","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/0820\/3847\/files\/Oway_Twist_n_Curl_Co_Wash.jpg?v=1778178935"},{"product_id":"oway-twist-n-curl-curly-hair-combing-cream","title":"Oway Twist n Curl Curly Hair Combing Cream","description":"High-definition detangling cream 2-in-1 for all types of curly hair.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003cbr\u003e• One product, two uses: a versatile formula that can be used as a conditioner or pre-styling, adapting to the needs of curly hair.\u003cbr\u003e• Nourishing and disciplining conditioner: deeply hydrates, detangles without weighing down, seals and smooths the cuticles for soft, well-defined curls.\u003cbr\u003e• Pre-styling for elastic and defined curls: prepares the hair for styling, enhancing curl shape and boosting the performance of subsequent products.\u003cbr\u003e• Anti-frizz effect: controls humidity and smooths the hair fiber, leaving curls defined, lightweight, and radiant.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eTwo ways to use, one product:\u003cbr\u003e• Rinse-off (with rinse) → Apply after cleansing on wet hair, leave on for 2-3 minutes, then rinse for a light yet nourishing conditioning action.\u003cbr\u003e• Leave-in (no rinse) → On wet hair, distribute the product on small sections and proceed with styling for defined, elastic curls protected from humidity.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOlfactory sensations\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eA vibrant fusion of bright citrus and enveloping spices: mandarin, bergamot, cardamom, black pepper, nutmeg, coriander, geranium, petitgrain, and patchouli blend into a refined and dynamic balance.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e","brand":"BlewBelle Cornwall Curl Specialist","offers":[{"title":"240ml","offer_id":53874411897159,"sku":"D836254","price":48.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/0820\/3847\/files\/Oway_Twist_n_Curl_Combing_Cream.jpg?v=1778179095"},{"product_id":"oway-sunway-aftersun-hair-and-body-bath","title":"Oway Sunway AfterSun Hair and Body Bath","description":"Benefite\nGently and effectively removes sand, salt, and chlorine residues from hair and body: delicately purifies, eliminating all traces of beach and pool, for a feeling of cleanliness and freshness.\n• Effectively hydrates the hair fiber thanks to a targeted blend of oils: deeply nourishes the hair, leaving it soft, silky, and perfectly hydrated after exposure to the sun and water.\n• Performs a regenerating and toning action thanks to the blend of citrus essential oils: revitalizes hair and skin, leaving a pleasant sensation of energy and freshness.\nHow to use\n\n\nOn wet hair and body, dose the appropriate amount of body\/hair bath into the palm of one hand. With the fingers of the other hand, gradually take the product and apply it to both the scalp and the skin, massaging in circular motions. Massage for a couple of minutes until a creamy lather forms. Rinse thoroughly. Repeat if necessary.\nOlfactory sensations\n\n\nA fresh and elegant blend that combines notes of Mediterranean citrus with the warm depth of exotic woods. all lightened by subtle background vanilla notes, in a program that protects and nourishes skin and hair during the summer season.","brand":"BlewBelle Cornwall Curl Specialist","offers":[{"title":"240ml","offer_id":53874411962695,"sku":"7816425","price":29.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":53874411995463,"sku":"G366723","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/0820\/3847\/files\/Oway_SunWay_After_Sun_Hair_Bath.jpg?v=1778178059"},{"product_id":"oway-twist-n-curl-curly-hair-deep-mask","title":"Oway Twist n Curl Curly Hair Deep Mask","description":"\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003cbr\u003e• Intense nourishment and lightness: envelops dry, dehydrated curls in a deeply nourishing action, providing softness and shine without weighing them down.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e• Two ways to use:\u003cbr\u003e1) Pre-wash treatment → strengthens the hair’s keratin, preparing it for cleansing and improving its resilience.\u003cbr\u003e2) Post-wash mask → deeply nourishes, smooths, and seals the cuticles, combating frizz.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e• Suitable for all curl types: from soft waves to the most intense and rebellious curls, it helps enhance and define their natural shape.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAfter cleansing, apply to washed hair. Gently massage for 5 minutes, then leave on for an additional 5-10 minutes. Comb through to evenly distribute the product, then rinse thoroughly.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDid you know?\u003cbr\u003eThis mask can also be used before shampooing as an intensive nourishing treatment. On dry hair, take a small amount of product and distribute it section by section. Leave on for up to 10 minutes, then gently massage the lengths, gradually adding small amounts of water. Finally, rinse thoroughly and proceed with cleansing.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOlfactory sensations\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eA vibrant fusion of bright citrus and enveloping spices: mandarin, bergamot, cardamom, black pepper, nutmeg, coriander, geranium, petitgrain, and patchouli blend into a refined and dynamic balance.\u003cbr\u003e","brand":"BlewBelle Cornwall Curl Specialist","offers":[{"title":"150ml","offer_id":53874412028231,"sku":"J142246","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"150ml unbranded black aluminium refillable tin","offer_id":53874412060999,"sku":"347515W","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/0820\/3847\/files\/Oway_Twist_n_Curl_Deep_Mask.jpg?v=1778178200"},{"product_id":"oway-twist-n-curl-curly-hairbath","title":"Oway Twist n Curl Curly Hairbath","description":"\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e• Gently cleanses and fights frizz: cleans curly hair, keeping it smooth and frizz-free.\u003cbr\u003e• Supports the natural shape and hydration of curls: maintains optimal moisture levels, enhancing curl definition.\u003cbr\u003e• Increases elasticity and flexibility: promotes soft curls full of movement.\u003cbr\u003e• Smooths the hair surface: makes curls more uniform and silky, for a visibly polished effect.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eOn wet hair, dose the appropriate amount of hair bath into the palm of one hand, and with the fingers of the other hand, gradually take the product and apply it to the scalp, massaging in circular motions with your fingertips. Continue massaging for a couple of minutes until a creamy lather forms. Rinse thoroughly. If necessary, repeat the wash.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDid you know?\u003cbr\u003e- It supports drying techniques that require curly or soft textures.\u003cbr\u003e- It is ideal for maintaining a perm treatment.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOlfactory sensations\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eA vibrant fusion of bright citrus and enveloping spices: mandarin, bergamot, cardamom, black pepper, nutmeg, coriander, geranium, petitgrain, and patchouli blend into a refined and dynamic balance\u003cbr\u003e","brand":"BlewBelle Cornwall Curl Specialist","offers":[{"title":"240ml","offer_id":53874412192071,"sku":"4910352","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/0820\/3847\/files\/Oway_Twist_n_Curl_Hairbath.jpg?v=1778178735"},{"product_id":"oway-sunway-sunlight-serum","title":"Oway Sunway Sunlight Serum","description":"\u003cstrong\u003e Benefits\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e• It creates a shield that protects the hair against photodegradation\u003cbr\u003e• Protects against sun, sand, water and salt\u003cbr\u003e• It nourishes and polishes the hair stem\u003cbr\u003e• Deeply moisturises, gives elasticity and nourishes the skin.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e100% plant-derived ingredients\u003cbr\u003eTEXTURE: light and dry\u003cbr\u003eDoes NOT weigh hair down, NON-greasy\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e• Hair use: dispense on hands and distribute all over the hair before exposure to the sun, particularly on the ends. Repeat in case of prolonged exposure.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e• Body use: dispense on the hands and distribute all over the body after exposure to the sun. Massage until fully absorbed. Repeat whenever required.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eA fresh and elegant blend that combines notes of Mediterranean citrus fruits, with the warm depth of exotic woods. 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